Where it is polite to slurp
Underbelly Ramen
Responsive Web Design
My Responsibilities
Conducting research and interviews, creating paper and digital wireframes, low and high-fidelity prototyping, conducting usability studies, iterating on designs.
Problem
Design a new website to help users order takeaway from the Underbelly restaurants since there is no such current function on the Underbelly website. We need to find out if the main user experience of ordering food quickly is easy for users to complete.
Goal
Figure out if users can complete core tasks of ordering food for pickup using the website.
STARTING THE DESIGN
USABILITY STUDY
Research
Similar to my app design for the same company I conducted a moderated research study of five participants varying in age who order out a minimum of one night a week and live in the metropolitan or suburban areas of San Diego. Users were able to checkout but some users would like to place an order for a later pickup time. Most users found the sample menu page to be confusing and not understanding why it was an option. When users used the Search function they were able to find results but had no idea from which location the item was found out.
Research questions trying to answer
How long does it take for a user to place an order?
Are users able to use the Search function?
Are there any places where the users get confused?
Are users able to customize order items?
Insights
Based on the theme that: most users found the sample menu page to be confusing and pointless, an insight is: to delete the entire page directly and just create separate links to the direct menus
Based on the theme that: some users would like the option for ordering in advance to pick up an order at a specified time, an insight is: Underbelly should provide an order for a set pickup time option.
Based on the theme that: When users read the search results they are not sure which restaurant the items are available from, an insight is: to add an ‘available here’ next to or under each item from the search result so the user knows where they can find it at. (Or create separate sections for each location?).
Based on the theme that: Users tried clicking on the Underbelly logo in the footer expecting to be taken to the homepage an insight is: Participants want to be able to navigate to the homepage when they click on the Underbelly logo (text or icon).
